Ecommerce Insights for Premium Brands
Opinionated writing on Shopify Plus, replatforming, retention, conversion and search, for founders who care as much about how they sell as what they sell.
WooCommerce to Shopify: What Breaks and How to Prevent It
The CRO Trap: When Optimization Erodes the Brand
Recharge vs. Skio vs. Native Shopify Subscriptions: Which One Fits Your Brand
Your Shopify Checkout Is Losing You 70% of Your Sales. Here's What to Fix.
Your Klaviyo Account Is Underperforming. Here's How to Audit It.
$80 to Acquire. $0 to Retain. Guess Which One You're Ignoring.
How to Evaluate a Shopify Plus Agency (Without Getting Burned Again)
Magento to Shopify Plus: The Complete Migration Playbook
Fired Your Agency Again? The Problem Isn't Them.