--- title: "Shopify Redesign & Replatforming Agency | Couture Commerce" description: "Brand-led Shopify and Shopify Plus redesign and replatforming for established ecommerce brands. Migration, speed and conversion built in." canonical: https://couturecommerce.com/services/redesign-replatforming/ --- 1. [Home](https://couturecommerce.com/) 2. [Services](https://couturecommerce.com/services/) 3. Redesign & Replatforming # Your Store Should Feel Like Your Brand You've built a brand that people recognize and trust. But your ecommerce experience tells a different story: slow load times, a checkout that feels like an afterthought, and a design that stopped representing you two years ago. We fix that. Full redesign, platform migration, and a store built to convert without compromising the brand you've worked so hard to build. [Let's Talk](https://couturecommerce.com/project-inquiry/) ![Woman wearing an L. Priori diamond ring, from the jewelry brand’s Shopify store](https://couturecommerce.com/_astro/l-priori-jewelry-ring._ljQksbF_von3b.jpg) ![Designer working on a laptop at a desk overlooking the city](https://couturecommerce.com/_astro/designer-at-laptop-window.CtKh6hFu_29fFIF.jpg) ## You've Outgrown Your Store It happens to every brand that succeeds. The Shopify theme you launched with three years ago can't handle your catalog anymore. The site is slow on mobile. Your conversion rate has plateaued despite growing traffic. The previous agency did a decent job at the time, but "at the time" was a different business, a different customer, and a different competitive landscape. Meanwhile, brands in your space are launching stores that feel like editorial experiences. Their checkout is seamless. Their product pages tell a story. Their mobile experience loads fast. And your customers, the ones who love your product, are comparing your store to theirs every time they shop. This isn't about chasing trends. It's about matching the quality of your ecommerce experience to the quality of what's inside the box. ## A Store Designed Around Your Brand and Your Customer ### Brand-Led Design Your store should be an extension of your brand identity, not a template with your logo swapped in. We design every page to reflect your aesthetic, your voice, and the experience you want your customer to have. From typography to photography treatment to the way products are presented, every decision is intentional. ### Platform Migration Moving from Magento, WooCommerce, BigCommerce, or a legacy Shopify build? We handle the full migration to Shopify or Shopify Plus. Product data, customer records, order history, subscriptions, integrations: nothing gets left behind. We know where migrations break, and we build for those failure points from day one. ### Performance Architecture A beautiful store that takes four seconds to load is a beautiful store that loses sales. We build for speed with optimized imagery, efficient code, CDN configuration, and Core Web Vitals compliance, because your customer on 4G in a subway car deserves the same experience as the one on fiber at home. ### Conversion-Ready Structure Every page is designed to move the customer forward. Product pages that reduce decision anxiety. Collection pages that help shoppers find what they want without paralysis. A checkout flow that removes friction at every step. The conversion architecture is part of the design, not an afterthought. ### Headless & Custom Builds For brands that need more than Shopify's native storefront can offer, such as custom product configurators, B2B or wholesale portals alongside DTC, or editorial content experiences, we build headless on Hydrogen, Next.js, or custom frontends connected to Shopify's backend. See when headless makes sense. ![Fashion portrait of a woman in a camel coat and black slip top](https://couturecommerce.com/_astro/fashion-portrait.BE4c1hnw_ZTtf45.jpg) ## Is This Right for You? - Platform Migration & Integration - Speed & Performance Engineering - Brand-Led Design - Headless & Custom Builds This engagement is designed for established ecommerce brands, typically doing $1M to $50M+ in annual revenue, that need a significant upgrade to their online store. You might be right for this if: - Your current store doesn't reflect your brand anymore - You've outgrown your Shopify theme and need a custom build - You're migrating from another platform to Shopify or Shopify Plus - Your conversion rate has hit a ceiling and you've exhausted quick fixes - Your previous agency delivered something that looked fine but isn't performing - You're preparing for a major growth phase (wholesale expansion, international, retail-to-DTC) and need your ecommerce to support it This is not a quick theme swap. It's a strategic rebuild, and it requires brands that are ready to invest in their ecommerce infrastructure. ## How a Redesign Works Discovery & AuditWeeks 1 to 2 We immerse in your brand, your customer data, and your competitive landscape. We audit your current store's performance (conversion funnel, page speed, UX friction points, email and SMS capture rates, mobile experience) and benchmark against competitors. By the end of discovery, we have a clear map of what needs to change and why. - Performance audit - Competitive analysis - Customer journey map - Strategic brief Strategy & ArchitectureWeeks 2 to 3 We define the sitemap, page hierarchy, content strategy, and technical migration plan. Every page gets a purpose. We map the messaging framework: what each page communicates, in what order, and to whom. If you're migrating platforms, we finalize the data migration and integration plan here. - Sitemap - Wireframes - Messaging framework - Migration plan - Integration matrix DesignWeeks 3 to 6 We design your store page by page, starting with the homepage and key product pages. Full-fidelity mockups, not wireframes with placeholder text, so you see exactly what your customer will see. We iterate until every page feels right for your brand and serves the conversion strategy. - Desktop and mobile design mockups - Revision rounds - Approved final designs DevelopmentWeeks 6 to 10 We build on Shopify or Shopify Plus using Liquid, Hydrogen, or a custom headless stack, depending on the architecture defined in strategy. All integrations are connected and tested: Klaviyo, Recharge, Yotpo, ShipBob, Loop, ERP/OMS, and whatever else your tech stack requires. We code for speed, accessibility, and maintainability. - Fully developed store on staging - Integration testing - QA across devices and browsers Launch & HandoffWeeks 10 to 12 We manage the full launch: DNS migration, SSL, URL redirects (critical for SEO during replatforming), speed optimization, and search engine indexing. Post-launch, we monitor performance for 30 days, fix anything that surfaces, and hand off with documentation your team can actually use. - Live store - Redirect map - Post-launch monitoring - Team training - Documentation Timelines are approximate. Larger catalogs and more complex migrations take longer, and the weeks listed assume an engaged client team providing feedback within agreed timelines. ## Why Brands Choose Us for Their Redesign ### We've done this before, with brands like yours. Our portfolio runs from jewelry and fashion to home goods, food and specialty gear. We understand the challenges brands like yours face: high expectations for visual quality, brand-sensitive customers, seasonal inventory complexity, and the tension between conversion optimization and brand experience. ### We don't disappear after launch. The redesign is the foundation. The real value comes from what happens next: [lifecycle marketing](https://couturecommerce.com/services/lifecycle-marketing/), [revenue optimization](https://couturecommerce.com/services/revenue-optimization/), and ongoing iteration based on real customer data. We're built to be a long-term partner, not a one-project vendor. ### We protect your brand. Every optimization we make respects the equity you've built. We won't clutter your homepage with aggressive popups, discount your way to a higher conversion rate, or sacrifice your brand aesthetic for a marginal lift in AOV. Performance and brand experience aren't opposites, and we design for both. ## Recent Work [See All](https://couturecommerce.com/work/) #### L. Priori Jewelry Redesign #### Valvidian Redesign #### Rona Fisher Replatform ## Questions Brands Ask Us How long does a Shopify Plus redesign or migration take? Our process runs roughly 12 weeks: discovery and audit, strategy and architecture, design, development, then launch and handoff. Larger catalogs and more complex migrations take longer, and the timeline assumes your team gives feedback within the agreed windows. Will we lose SEO rankings when we replatform? Migration carries organic traffic risk, which is why URL redirects are a core part of our launch work and we deliver a redirect map with every project. We also handle DNS, SSL, and search engine indexing at launch, then monitor performance for 30 days afterward. For more on protecting search visibility, see our [ecommerce SEO and AEO service](https://couturecommerce.com/services/ecommerce-seo-aeo/). Which platforms can you migrate to Shopify or Shopify Plus? We migrate from Magento, WooCommerce, BigCommerce, and legacy Shopify builds. The migration covers product data, customer records, order history, subscriptions, and integrations. See our guides on [Magento to Shopify Plus](https://couturecommerce.com/insights/magento-to-shopify-plus-migration/) and [WooCommerce to Shopify](https://couturecommerce.com/insights/woocommerce-to-shopify-migration/). Will you connect our existing apps and tools? Yes. All integrations are connected and tested during development, including Klaviyo, Recharge, Yotpo, ShipBob, Loop, and ERP or OMS systems, plus whatever else your stack requires. When does it make sense to go headless instead of staying on Shopify's native storefront? Headless fits brands that need more than the native storefront offers, such as custom product configurators, wholesale or B2B portals alongside DTC, or editorial content experiences. We build on Hydrogen, Next.js, or custom frontends connected to Shopify's backend. Our headless Shopify guide covers the tradeoffs. What happens after the store goes live? We monitor performance for 30 days after launch, fix anything that surfaces, and hand off with documentation and team training. Many brands continue with us on retention and optimization work. ## Related Insights [All Insights](https://couturecommerce.com/insights/) [ ### WooCommerce to Shopify: What Breaks and How to Prevent It Learn More ](https://couturecommerce.com/insights/woocommerce-to-shopify-migration/)[ ### How to Evaluate a Shopify Plus Agency (Without Getting Burned Again) Learn More ](https://couturecommerce.com/insights/evaluate-shopify-plus-agency/)[ ### Magento to Shopify Plus: The Complete Migration Playbook Learn More ](https://couturecommerce.com/insights/magento-to-shopify-plus-migration/)