--- title: "About Couture Commerce | Shopify Agency for Premium Brands" description: "Couture Commerce is a small, senior Shopify and Shopify Plus agency for established ecommerce brands. Our story, approach and process." canonical: https://couturecommerce.com/about/ --- 1. [Home](https://couturecommerce.com/) 2. About # We Build Ecommerce for Brands That Take Their Craft Seriously Couture Commerce is an ecommerce agency for established brands that have outgrown their current setup, whether that’s a platform, a previous agency, or both. [Schedule A Call](https://couturecommerce.com/project-inquiry/) ![Woman in a camel blazer wearing layered gold jewelry](https://couturecommerce.com/_astro/jewelry-portrait.DViteF1U_ZajCbY.jpg) ![Woman wearing an L. Priori diamond ring, from the jewelry brand’s Shopify store](https://couturecommerce.com/_astro/l-priori-jewelry-ring._ljQksbF_von3b.jpg) ![Designer working on a laptop at a desk overlooking the city](https://couturecommerce.com/_astro/designer-at-laptop-window.CtKh6hFu_29fFIF.jpg) ## What We Do, and Who For We [redesign and replatform](https://couturecommerce.com/services/redesign-replatforming/) stores on Shopify and Shopify Plus. We build [lifecycle marketing](https://couturecommerce.com/services/lifecycle-marketing/) programs that turn one-time buyers into repeat customers. And we [optimize the revenue engine](https://couturecommerce.com/services/revenue-optimization/) (checkout, AOV, subscriptions) so every visitor is worth more. Our clients are established brands doing $1M to $50M+ in annual revenue. They’ve already proven product-market fit. What they need is an ecommerce partner who can match the quality of their product with the quality of their buying experience. ![Peter Bujok, founder of Couture Commerce](https://couturecommerce.com/_astro/peter-bujok.Cnz0twhP_ZkdAVz.webp) ## Built by Someone Who Understands What It Takes Peter Bujok studied International Business in college and started building digital agencies in 2014. Over the past twelve years he’s worked across ecommerce, marketing and web development: building teams, serving clients, and learning what separates agencies that deliver from ones that don’t. Couture Commerce came from a specific observation: premium ecommerce brands were consistently underserved. They’d outgrown the freelancer who built their first Shopify store, but larger agencies treated them like just another account. The founder’s vision got flattened into a template. The retention strategy was an afterthought. And six months after launch, the agency was unreachable. Peter built Couture to be the opposite of that experience. A small, senior team that works directly with brand founders. An agency that treats your store like an extension of your brand, not a conversion machine to be A/B tested into mediocrity. A partner that stays engaged past launch day. The result is an agency that established ecommerce agencies have chosen to partner with, drawn by reliability, craft, and the kind of communication that makes collaboration actually work. ## What We Believe ### Your store is a brand experience, not just a sales channel Every pixel, every interaction and every email your customer receives shapes how they feel about your brand. Conversion matters, but not at the cost of the experience that earned your customer’s trust in the first place. ### Retention is the strategy most brands ignore The default playbook is to spend more on acquisition. The brands that build real equity, the ones with margins that actually grow, invest in what happens after the first purchase. [That’s where we focus](https://couturecommerce.com/insights/80-to-acquire-0-to-retain/). ### The best ecommerce agencies are invisible Your customers should never think about who built your store. They should think about your product, your brand, and how effortless it was to buy. Our job is to disappear into an experience that feels entirely yours. ### A small team, by design You work directly with the people doing the work: no layers of account management, no handoffs to junior designers halfway through. Our core team handles strategy, design and development in-house, and for specialized needs (photography, advanced Shopify development, platform integrations) we work with specialists we’ve vetted for years. ## Who We Work With Established ecommerce brands with a product worth showing off: jewelry, apparel, home goods, food and beverage, and specialty gear. They come to us when their ecommerce needs to catch up with the brand they’ve already built. Common reasons brands reach out: - The current site doesn’t reflect the brand anymore - Conversion rates have plateaued despite growing traffic - There’s no retention strategy, so every sale depends on paid acquisition - The previous agency overpromised and underdelivered - The brand is ready for Shopify Plus or headless and needs a partner for the migration Brands that trust Couture - New Balance Socks - L. Priori Jewelry - Valvidian - Nextgen Furniture - The Tea Can Company - Rona Fisher - Million Mile Sprinter - Techline Trauma - PolyTitan - New Balance Socks - L. Priori Jewelry - Valvidian - Nextgen Furniture - The Tea Can Company - Rona Fisher - Million Mile Sprinter - Techline Trauma - PolyTitan ## Our Process Every engagement follows the same five phases, so you always know what happens next and what you get at each step. Discovery We start by understanding your brand, your customer and your numbers. We audit your current store (platform, UX, conversion funnel, email and SMS performance, customer data) and identify the gaps between where you are and where you should be. We study your competitors too: not to copy them, but to understand how your market shops and what your brand needs to do differently. - Brand audit - Competitive analysis - Performance baseline - Strategic brief Strategy Before design begins, we define the plan: site architecture, messaging hierarchy, content strategy and the technical requirements for your platform migration (if applicable). Every page gets a purpose. Every section gets a goal. If it doesn’t serve the customer or the brand, it doesn’t make the cut. - Sitemap - Wireframes - Messaging framework - Migration plan - Retention roadmap Design We design your store to feel like your brand, not like a Shopify theme with your logo dropped in. You see full-fidelity mockups of every page, and we iterate until the design matches your vision and serves the conversion goals we set in strategy. - Full-page design mockups - Mobile designs - Revision rounds - Final approved designs Development We build on Shopify or Shopify Plus using modern development practices, coded for speed, accessibility and maintainability. We integrate your third-party tools (Klaviyo, Recharge, Yotpo, loyalty platforms, ERP and OMS) and build out analytics tracking, email capture and conversion infrastructure. - Fully developed store on staging - QA testing - Integration validation Launch & Optimize We handle the technical launch: DNS, SSL, redirects, speed optimization and search indexing. After launch we monitor performance, run initial optimizations based on real customer behavior, and hand off with documentation your team can actually use. For ongoing clients, this is where lifecycle marketing and revenue optimization kick in. - Live store - Post-launch monitoring - Training documentation - Optimization roadmap